This was a project I did under the umbrella of Sincerely Truman, a design agency in Portland, Oregon. The challenge was to rebrand a company I perceived needed it.

My goal was to take them from being "frat boy" to being a mature and supportive expert in hosting and domain name sales. I wanted users to see GoDaddy as a brand that believed in each of their users and was in their corner. No more sexuality and no more scandals.