Marriott Bonvoy

Guest Stay Experience

We heard from our users that the prior experience was confusing with dynamic content meaning information moved based on stay state. We took on the task on reimagining the guest experience for all 7 stay states.

We went through 3 rounds of user testing and settled on an iterative design to ensure steady releases and improvements for users.

The Guest Experience Page became a hub where users can access the basics of their stay details and how to enhance their stay. If they need a deeper dive into things like their reservation details or dining options, it’s available via a link on this page.

This project is ongoing and iterative with bi-weekly improvement releases as we continue to improve the entire experience.

View the Prototype

UBER Integration

This project was a quick win with a big impact. We placed a CTA in Quick Actions on the Guest Experience screen.

•Uber/ Bonvoy Benefits viewed 500,000+ times from September 2024- February 2025

•212,000+ deep links into Uber’s Reserve flow across 143,000 users

•32,000+ users navigating to Uber to link Uber/ Bonvoy accounts

Home and Explore Strategic

Home & Explore Strategic Exploration

This was a self- initiated project to explore the strategic impact of the Home page and the Book page. Both have a similar lack of strategy and it’s apparent in the analytics with less than 1% of users engaging with most of the content on both screens.

I presented a deck identifying the problem and proposing a solution to leadership to get something on the roadmap— and a team was created to begin exploring this effort! Home will someday operate as a more personalized page serving user specific content and book will become more exploratory and browsable.